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Creative Alternatives to Press Releases
In this week’s IABC #CommChat discussion on Twitter, communication professionals weighed in on how they think the function of the press release has changed, what the alternatives are to traditional...
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University Uses Instagram to Woo Potential Students
This photo, by @bresherwood, was the grand prize winner in Vancouver Island University’s #ILearnHere Instagram contest. With the start of the 2013 fall semester, Vancouver Island University (VIU)...
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3 Secrets to Getting Journalists’ Attention with a News Release
There has been a huge amount of speculation over the value of news releases in today’s digital world. Some declare that releases are dead, while others argue that releases are still an essential part...
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Put the Press Release in its Place
On 28 October 1906, a three-car train of the Pennsylvania Railroad’s new electric service jumped a trestle at Atlantic City and plunged into the Thoroughfare creek, killing 50 passengers. Ivy Lee, who...
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